Branding to keep the baked beans hot!

Should I spend time more of my developing a brand or keeping the baked beans hot? Read on and you decide… “I own a café in Cheltenham and I don’t think branding is relevant for my business. Branding is for big companies whereas my main concern is keeping the baked beans hot!”. This is the attitude of many small business …

Out with the old, in with the new…

What do the Royal family, Einstein and canoeing have to do with website design? Read on to find out… It’s a momentous day, because finally you‘ve made the decision to redesign your company website. Out goes the dated design, copy heavy and confused navigation in comes a new minimalist design, featuring embedded videos, integrated social media, animation and shopping cart.  …

Top 10 tips to survive the Coronavirus crisis:

The current Coronavirus crisis has created unprecedented challenges for many businesses. It is said “when the going gets tough, the tough get going” so here are ten pointers, to not only help you survive coronavirus, but come out stronger than before: Trust the process – fall back on your business processes that have served you well in the past and …

What the Brexit campaign taught me

On 31st January, Prime Minister Boris Johnson delivered on his promise to, Get Brexit Done. Undoubtedly, these three words played a significant part in the Conservatives winning the 2019 general election but they were also testament to the power of plain and simple communication. Wherever you reside on the political spectrum, this was communication at its best; clear, concise and …

Twin Tower Communications

Alexa, 5G, live streaming, and the explosion of Amazon, Apple and Android TV. We live in a world where communication is fast and furious and our biggest concern when we go on holiday is…will it have wifi? Sydney Harris, an American journalist and author said “Information’ and ‘communication’ are often confused, but they signify quite different things. Information is giving …

The 10 biggest changes in communications in this generation

White and black typewriter

Here’s a short quiz – what was the year? BBC began broadcasting in DAB, First Toy Story film was released, 1% of UK homes now have internet access. Yes it was…1995. From a communications point of view it was the end of one era and the beginning of a bright new communications generation. Out went typewriters, telex machines and Filofaxes, …