CMS is one of the world’s oldest mission agencies. Our PR challenge was to raise the media profile of the organisation, highlighting what mission is in this century.

Solutions:

• PR strategy developed in line with core objectives and focusing on key campaigns
• Media training – an interactive workshop held with a BBC trainer
• Arranged meetings between CEO and editors to establish understanding and identify future opportunities
• Developed a communications matrix and plan for coordinate future activities

Benefits

• Regular PR coverage in:
  • Regular interviews on BBC Oxford and national media
  • Regular feature articles and thought pieces appearing in Christian publications
  • Steady coverage of charity’s mission work, both in the UK and overseas
• Core activities and campaigns are communicated effectively.
• Public profile is consistent with its agreed brand messages; key personnel have confidence and opportunity to approach and engage the media