Church Mission Society

CMS is one of the world’s oldest mission agencies. Our PR challenge was to raise the media profile of the organisation, highlighting what mission is in this century.


  • PR strategy developed in line with core objectives and focusing on key campaigns
  • Media training – an interactive workshop held with a BBC trainer
  • Arranged meetings between CEO and editors to establish understanding and identify future opportunities
  • Developed a communications matrix and plan for coordinate future activities


  • Regular PR coverage in:
    • Regular interviews on BBC Oxford and national media
    • Regular feature articles and thought pieces appearing in Christian publications
    • Steady coverage of charity’s mission work, both in the UK and overseas
  • Core activities and campaigns are communicated effectively.
  • Public profile is consistent with its agreed brand messages; key personnel have confidence and opportunity to approach and engage the media