Out with the old, in with the new…

What do the Royal family, Einstein and canoeing have to do with website design? Read on to find out…

It’s a momentous day, because finally you‘ve made the decision to redesign your company website. Out goes the dated design, copy heavy and confused navigation in comes a new minimalist design, featuring embedded videos, integrated social media, animation and shopping cart.  You hope the new site will increase sales and position your business as thought leaders at the forefront of your industry, penetrating new sectors of the market that previously were out of reach.

However, in a world where clarity is ‘king’, and effectiveness is ‘queen’, you are still uncertain over how to best portray your brand. To help clients achieve the royal family of great communications, we ask them to describe what they do in no more than eight words. This narrative, the purpose of which is motivate you and inspire others, is designed to capture the essence of your business and portray what makes it ‘special’. For Spiritlevel I came up with ‘helping good people say important things’ and for a financial services client we produced, ‘creating financial choices for successful businesses’. 

Going Upstream

There’s no dead cert formula for success in designing a new website but we advise clients to take time to get in a canoe, paddle upstream and ask some key questions before embarking on the project. View your website more as a communications tool than a technical tool that should be integrated and aligned with the company communications strategy to highlight the key aims and objectives that your website needs to deliver. Identify the key thing your website must deliver and make sure all content is designed to deliver that top priority.

Sydney Harris, an American journalist and author said “‘Information’ and ‘communication’ are often confused, but they signify quite different things. Information is giving out; communication is getting through.” A great website, carefully planned and designed to deliver strategic objectives, does more than simply give out company information. A great website gets through to the people and audiences you care about most and the ones that are critical to the success of your business.

Free communications MOT with all new web design projects

Spiritlevel Communications have teamed up with my good friend, Ollie Tigwell at Lightly Salted to offer an integrated communications and web design service. To ensure your website project gets off on the right foot we’re currently offering a free communications MOT with all new website projects, and other selected communications services, to create great websites, that do more than just give out information, websites that get through to the people who are key to the success of your business. For more information on this fabulous free offer go to www.lightlysalted.agency/web-packages