Alexa, 5G, live streaming, and the explosion of Amazon, Apple and Android TV. We live in a world where communication is fast and furious and our biggest concern when we go on holiday is…will it have wifi?
Sydney Harris, an American journalist and author said “Information’ and ‘communication’ are often confused, but they signify quite different things. Information is giving out; communication is getting through.” Research shows that frequently, sales are won by those with the clearest message, not necessarily the best product. We can all remember ‘Get Brexit done’…need I say more.
To help clients achieve the twin towers of effective communications, clarity and effectiveness, we encourage clients to put together a purpose statement that is no more than eight words, is memorable, and inspires and motivates both you and your team. To capture the essence of your business ask yourself questions that get to the heart of what your business does, be it ‘making affordable housing, affordable, saving the planet, promoting healthier lifestyles, or helping good people say important things! Research now shows that human attention spans are literally those of a goldfish, and the need for clear messaging that gets to the point quickly is therefore, greater than ever.
Mark Twain once said, “that he didn’t have time to write a short letter”. It’s true that capturing what you do in a short sentence can be challenging, but once completed it can transform the way in which you communicate your business.